BRAND IDENTITY | ART DIRECTION | GRAPHIC DESIGN
Constelacion is an international art fair that brings together gallery owners, artists, and curators. For the October 2025 edition, I was tasked with developing the branding and visual communication for this three-day cultural summit. The project required a versatile visual language capable of unifying a diverse program—ranging from fine art exhibitions and cinematography to live music, art auctions, and educational workshops.
The challenge was to create a cohesive identity that felt elevated and institutional yet vibrant enough to represent a multidisciplinary arts festival. From digital social media presence to large-scale physical signage, every touchpoint was designed to guide thousands of visitors through an immersive cultural experience.
This project included:
Event Branding & Identity: Developing the central visual theme for the 2025 edition, creating a graphic system that seamlessly adapted to different festival pillars like cinema, music, and art exhibitions.
Environmental Graphics & Signage: Designing a full physical navigation system to manage visitor flow across exhibition halls, workshops, and gastronomic areas.
Digital Communication: Strategic content design for social media platforms to drive engagement and ticket sales.
Print & Collateral Design.