ART DIRECTION | BRAND IDENTITY | LOGO SYSTEM
ARMADA is a project leading the shift from fossil-fueled to electric enterprise fleets, driving Latin America's transition to sustainable energy. The mission was to create a visual identity that reflects power, efficiency, and the future of corporate logistics. The brand positions itself as a pioneer in the regional energy transition, providing the infrastructure for a decarbonized industrial landscape.
This project included:
Logo System: A dynamic and scalable mark designed to maintain impact across vehicle fleets, digital platforms, and charging infrastructure.
The identidy balances industrial reliability with the clean, tech-driven aesthetic of electric mobility.